what you think its about?
the bt adverts purpose is to promote their product to get the viewers to buy or like it and for the audience to see it

Where have you come across it?
the main source for the campaign is based on tvand radio advertisment.

whether you were affected by it any way?
no i wasnt

What message is the campaign trying to communicate?
that they are the best home broadband provider

the overall stratergy for communicating that message?
the stratergy they use is interest. they are using the soap opera style for the ads which is getting people interested in the family life being shown and also the product

what items have been used in the campaign?
the campaign has used tv and radio in this campaign

what is similar about the items in this campaign?
there's only one item in the camaign.

who is targeted by the campaign?
new home owners and existing customers because new home owners would be looking for something like this to put in there new home and existing customers may just want an upgrade.

how the people that created the campaign have tried to reach the target audience?
they have reached the target audience by playing the advert when the adults in each house hold should be home and makin dinner.

the strenghts of the campaign and how successful it is in communicating its message?
it's the only braodband provider that have set their adverts like a soap opera so that people are drawn in by the gossip that will inevatibly follow

any weaknesses in the campaig and how it could be improved?
it could have been improved in a few ways but im not sure on any

weather you were already awae of this campaign?
no

bt broadband advert

in the bt broadband advert the message they are sending is the fact that they are selling the home hub and are focusing on that as if it the best thing in the world. they interest you in the way of tellin men that it a gadget and all men should have 1 while the voice over shows that the women would talk about it as if it was the best new addition to the house. they try to get us to desire the product but as a student still living with my mum i have never desired anything that will make my home better as i see that as my mums job. it should get some customers to make some action but not this one