pitch notes

A few of the suggestions which Glyndebourne gave me after the presentation where.

• Try not to make the animation of the sheep not to graphic so it doesn't offend anyone.
• with my poster if i use print people often use a portrait image but on a website a lot of it is landscape, so she said it would be worth designing two versions, could use really erratic designs if posting online.
• On my questionnaire it would be a good idea to put contact details in at the bottom because then I'm all ready collecting my database for my next production or post.

I think that all these suggestions were perfectly reasonable and useful for me, so i am going to stick with them because i feel it would work out allot better if i did.

Unit 5 LO2.2 Blog/Diary entries of work done and set

Timestamp Action completed Decisions made and the reasons behind them What I need to do next

10/22/2009 7:45:46 test test test

10/22/2009 16:05:00 making and filling in a fom via blogger we decided to use our own questions because the oes that were pre set wern't sutible making a poster

11/12/2009 16:10:13 i completed designing my posters i desided on my design because i like it make my poster

11/19/2009 16:12:15 today i have designed and started my poster i have started my poster with a black background so what i put on top will stand out a bit more finish my poster

2/4/2010 12:18:45 making sure my blogger site is all up to date need to ad more of these because i dont have enough continue my work

Unit 5 LO2.1 Flow diagram of Ideas for campaign

Unit 5 LO1.2. Avatar questions

1) What you think is the point behind the Avatar marketing is?
the point in marketing it is to get the knowledge of the film out into the public also to get as much profit as possible.

2) Where you have come across it?

i've seen it pretty much everywhere. it's been on the side of busses, on billboards, TV adverts, poster's. theres just no escaping it.

3) Were you were affected by it in any way?

it affected me because the adverts caught my attention because they were filled with action. the film affected me because it was the first film i've seen in 3D and because of the hype from the film it got my expectations up and i was not dissapointed

4) What message the campaign is trying to communicate

the message comunicated was come and see the film because it has the newest technoligy involved and should have breathtaking effects

5) The overall strategy for communicating that message — shock, surprise, charm, persuasion by rational arguments etc

persuasion would be my first answer but i would say shock because i was shocked when i saw how they had mixed the real life people and the animation so well

6) The items that have been used in the campaign (eg posters, flyers, television adverts)

7) What is similar about the items in this campaign — what tells us that they are all part of the same campaign

all of the posters and adverts all feature the face of jake sully and the giant catlike smurf's

8) Who is targeted by the campaign

people whoare 12 years old or older

9) How the people that created the campaign have tried to reach that target audience

they used lots of different aspects of the film in different posters so that when people saw it, it intriuges them

10) The strengths of the campaign and how successful it is in communicating its message

the strengths of the campaign are thet it has had a lot of build up and has been hyped up.

11) Any weaknesses in the campaign and how it could be improved

i dont see any weaknesses in the campaign

12) Whether you were already aware of this campaign.

yes i have seen it in multiple places such as TV, Billboards, bus stops, the internet.

13) How is star power used in the campaign?

it isnt really but they use the director's name alot because he is a good director

14) Is there a message in the marketing about society’s set of beliefs?

no i dont belive there is.

Unit 5 LO1.2. AIDA analysis on a campaign

Aida is a marketing term for people who analyse adverts. it stands for

A. Awareness, make the customer aware of your product, message or services

I. Interest, make the customer interested by explaining features, benefits or justifying opinions
D. Desire, convince the customer they want your product or that they agree with you
A. Action, lead customers to purchase your product or take action


awareness- the TV add makes people aware by showing the BT home hub just after letting the family in to view the house the sales mans says "o i notice you've seen the BT home hub" using a bit of humor, the message is to middle class people in this add it kinda got directed towards men given the expression that its a gadget.

interest- the sales man explains allot about the benefits of the home hub by saying about 8 meg wireless broadband, built in security, free evening and weekend calls over the net and he said " soon your be able to handle TV & videos on demand then a women's voice speaks over all & says "bt home hub has all the technology to meet all them needs" it shows a average sized family moving in to a house it gives a message that the bt home is a accessory for a home.

desire - just the look of it is convising its the newest toy for men to play thing i looks great it looks like it owner has money its flashy.

Unit 5 LO1.2. Target audience analysis

my target audience is aged 15 to 19
they will live in the south east so close to glyndebourne

how you will persuade your target audience to take notice of your campaign and its message

i will use a pop up for facebook and other social networks. i will also use a poster that will be put up in schools and collages around my target area.

how you will distribute or broadcast your campaign

my pop up will be sent around to as many people as i can manage. and my poster will be in all of the schools in the local area. so i am hoping that the distribution of my campaign will be as much as possible

what materials and equipment you will need to promote your message

to create my pop up i will need; computer, photoshop, flash and an internet connection.

to create my poster i will need; computer , photoshop, and lots of paper.

which elements you will use across the different campaign elements, Such as themes, logos, messages etc

for my pop up i will use a blank box with the sounds of a city in the background and then the knight crew and glyndebourne logo's will appear as if sprayed on to the box by spray paint and then there will be a few reviews of the book so people will have an understanding of what it will be like.

for my poster i am using the theme of an old musical poster from andrew lloyd webber. i will have a black background and a silhuette of a knife in the middle withe the logo's in the same places they would be for mypop up.

how you plan to measure the success of your campaign.

i plan to measure my success by asking everyone and keeping a tally of who came because of who's campaign. i plan to do this during the interval. the only problem i may encounter is i may miss out some people.

campaign ideas

Animation
In my animation I want to start with a blank black square with the sound effect of a spray paint can being shaken up and then spraying something. While the can is spraying the knight crew symbol appears as though it is being sprayed on the black square. Then there will be a sound scape of all the things you would here while in the setting of the knight crew.



Poster
On my poster there will be a picture of a city street and a couple of sheep are spray painting the knight crew and Glyndebourne on a wall

Unit 5 LO2.3 Project Proposal

Your Name
Lawrence Ellis



Names of people working in your group
josh Jaggers
Lewis Oliver

1. What are you/your groups’ ideas for the campaign?
i am thinking about doing a poster and possibly a animation or pop up.

2. What parts of this campaign are you individually responsible for?
i am responsible for my ideas in general and my pop up idea

3. What types of media is your campaign covering? Posters, Viral video, Audio advertising etc.
posters, animation, flyer's, viral

4. Give a detailed time plan up to Dec 11Th of what you intend to do to make this campaign happen. Include Pre production; production and post production times and dates. You will also need to include rehearsal time for your pitch for Friday 11Th December at the Glyndebourne.
Thursday the 12Th: mind map idea's for pop up
Friday the 13Th: story board pop up/plan poster
Thursday the 19Th: decide colours for pop up
Friday the 20Th:decide on timing for pop up/design poster
Thursday the 26Th:start animating pop up
Friday the 27Th:continue animating pop up/produce poster
Thursday the 3rd:plan pitch
Friday the 4Th:rehearse/print poster
Thursday the 10Th:rehearse
Friday the 11Th:pitch my ideas to glyndebourne

what you think its about?
the bt adverts purpose is to promote their product to get the viewers to buy or like it and for the audience to see it

Where have you come across it?
the main source for the campaign is based on tvand radio advertisment.

whether you were affected by it any way?
no i wasnt

What message is the campaign trying to communicate?
that they are the best home broadband provider

the overall stratergy for communicating that message?
the stratergy they use is interest. they are using the soap opera style for the ads which is getting people interested in the family life being shown and also the product

what items have been used in the campaign?
the campaign has used tv and radio in this campaign

what is similar about the items in this campaign?
there's only one item in the camaign.

who is targeted by the campaign?
new home owners and existing customers because new home owners would be looking for something like this to put in there new home and existing customers may just want an upgrade.

how the people that created the campaign have tried to reach the target audience?
they have reached the target audience by playing the advert when the adults in each house hold should be home and makin dinner.

the strenghts of the campaign and how successful it is in communicating its message?
it's the only braodband provider that have set their adverts like a soap opera so that people are drawn in by the gossip that will inevatibly follow

any weaknesses in the campaig and how it could be improved?
it could have been improved in a few ways but im not sure on any

weather you were already awae of this campaign?
no

bt broadband advert

in the bt broadband advert the message they are sending is the fact that they are selling the home hub and are focusing on that as if it the best thing in the world. they interest you in the way of tellin men that it a gadget and all men should have 1 while the voice over shows that the women would talk about it as if it was the best new addition to the house. they try to get us to desire the product but as a student still living with my mum i have never desired anything that will make my home better as i see that as my mums job. it should get some customers to make some action but not this one

my viral ad

my favorite viral ad has got to be this one check it out
http://uk.youtube.com/watch?v=AbTSmOS_m6Q

viral campaigns

in today's lesson we were looking at viral campaigns. for example think of the cadburys gorilla and the eyebrows. these are known as viral campaigns because when someone watches them they tell their friends. then their friends will try to see it. and it will keep on going until everyone knows about it. in our course we are going to try to create a viral campaign for a product of our choice. we have also been told to tell you about the cadbury's gorilla which i expect you all to know about. in it there is a gorilla sitting behind a drum kit while phil colins song in the air tonight is being played and when the drums come in the gorilla starts playing it. also the diet coke advert has 2 scientists with 101 2liter bottles of coke and 535 mento's and all they do is make patterns with the foam that shoots out of the bottles.

persil campaign

in our lessons we were asked to look at advert campaigns and i looked at the persil 100 years advert campaign. i looked at their internet site and am still working on what i need to do so will post more when im done safe

drug drive campaign

in the newest of the road safety advert campaign they are looking at "drug driving" which basically means that your are under the influence of a drug. in the advert there are 4 or 5 people in a car while under the influence of drugs. all of the people in the car have very wide eyes which is showing how the police can spot if you are stoned. it is giving all those who see it a fear that the police will be able to spot them from their eyes. so the Creator is playing on a symptom of smoking cannabis which is paranoia. also in the advert it tells you that if you are caught driving while intoxicated with marijuana the consequence's are the same as drunk driving. the target audience for this campaign is any one who smokes cannabis and drive while mashed