my viral ad

my favorite viral ad has got to be this one check it out
http://uk.youtube.com/watch?v=AbTSmOS_m6Q

viral campaigns

in today's lesson we were looking at viral campaigns. for example think of the cadburys gorilla and the eyebrows. these are known as viral campaigns because when someone watches them they tell their friends. then their friends will try to see it. and it will keep on going until everyone knows about it. in our course we are going to try to create a viral campaign for a product of our choice. we have also been told to tell you about the cadbury's gorilla which i expect you all to know about. in it there is a gorilla sitting behind a drum kit while phil colins song in the air tonight is being played and when the drums come in the gorilla starts playing it. also the diet coke advert has 2 scientists with 101 2liter bottles of coke and 535 mento's and all they do is make patterns with the foam that shoots out of the bottles.

persil campaign

in our lessons we were asked to look at advert campaigns and i looked at the persil 100 years advert campaign. i looked at their internet site and am still working on what i need to do so will post more when im done safe

drug drive campaign

in the newest of the road safety advert campaign they are looking at "drug driving" which basically means that your are under the influence of a drug. in the advert there are 4 or 5 people in a car while under the influence of drugs. all of the people in the car have very wide eyes which is showing how the police can spot if you are stoned. it is giving all those who see it a fear that the police will be able to spot them from their eyes. so the Creator is playing on a symptom of smoking cannabis which is paranoia. also in the advert it tells you that if you are caught driving while intoxicated with marijuana the consequence's are the same as drunk driving. the target audience for this campaign is any one who smokes cannabis and drive while mashed