campaign ideas

Animation
In my animation I want to start with a blank black square with the sound effect of a spray paint can being shaken up and then spraying something. While the can is spraying the knight crew symbol appears as though it is being sprayed on the black square. Then there will be a sound scape of all the things you would here while in the setting of the knight crew.



Poster
On my poster there will be a picture of a city street and a couple of sheep are spray painting the knight crew and Glyndebourne on a wall

Unit 5 LO2.3 Project Proposal

Your Name
Lawrence Ellis



Names of people working in your group
josh Jaggers
Lewis Oliver

1. What are you/your groups’ ideas for the campaign?
i am thinking about doing a poster and possibly a animation or pop up.

2. What parts of this campaign are you individually responsible for?
i am responsible for my ideas in general and my pop up idea

3. What types of media is your campaign covering? Posters, Viral video, Audio advertising etc.
posters, animation, flyer's, viral

4. Give a detailed time plan up to Dec 11Th of what you intend to do to make this campaign happen. Include Pre production; production and post production times and dates. You will also need to include rehearsal time for your pitch for Friday 11Th December at the Glyndebourne.
Thursday the 12Th: mind map idea's for pop up
Friday the 13Th: story board pop up/plan poster
Thursday the 19Th: decide colours for pop up
Friday the 20Th:decide on timing for pop up/design poster
Thursday the 26Th:start animating pop up
Friday the 27Th:continue animating pop up/produce poster
Thursday the 3rd:plan pitch
Friday the 4Th:rehearse/print poster
Thursday the 10Th:rehearse
Friday the 11Th:pitch my ideas to glyndebourne

what you think its about?
the bt adverts purpose is to promote their product to get the viewers to buy or like it and for the audience to see it

Where have you come across it?
the main source for the campaign is based on tvand radio advertisment.

whether you were affected by it any way?
no i wasnt

What message is the campaign trying to communicate?
that they are the best home broadband provider

the overall stratergy for communicating that message?
the stratergy they use is interest. they are using the soap opera style for the ads which is getting people interested in the family life being shown and also the product

what items have been used in the campaign?
the campaign has used tv and radio in this campaign

what is similar about the items in this campaign?
there's only one item in the camaign.

who is targeted by the campaign?
new home owners and existing customers because new home owners would be looking for something like this to put in there new home and existing customers may just want an upgrade.

how the people that created the campaign have tried to reach the target audience?
they have reached the target audience by playing the advert when the adults in each house hold should be home and makin dinner.

the strenghts of the campaign and how successful it is in communicating its message?
it's the only braodband provider that have set their adverts like a soap opera so that people are drawn in by the gossip that will inevatibly follow

any weaknesses in the campaig and how it could be improved?
it could have been improved in a few ways but im not sure on any

weather you were already awae of this campaign?
no

bt broadband advert

in the bt broadband advert the message they are sending is the fact that they are selling the home hub and are focusing on that as if it the best thing in the world. they interest you in the way of tellin men that it a gadget and all men should have 1 while the voice over shows that the women would talk about it as if it was the best new addition to the house. they try to get us to desire the product but as a student still living with my mum i have never desired anything that will make my home better as i see that as my mums job. it should get some customers to make some action but not this one

my viral ad

my favorite viral ad has got to be this one check it out
http://uk.youtube.com/watch?v=AbTSmOS_m6Q

viral campaigns

in today's lesson we were looking at viral campaigns. for example think of the cadburys gorilla and the eyebrows. these are known as viral campaigns because when someone watches them they tell their friends. then their friends will try to see it. and it will keep on going until everyone knows about it. in our course we are going to try to create a viral campaign for a product of our choice. we have also been told to tell you about the cadbury's gorilla which i expect you all to know about. in it there is a gorilla sitting behind a drum kit while phil colins song in the air tonight is being played and when the drums come in the gorilla starts playing it. also the diet coke advert has 2 scientists with 101 2liter bottles of coke and 535 mento's and all they do is make patterns with the foam that shoots out of the bottles.

persil campaign

in our lessons we were asked to look at advert campaigns and i looked at the persil 100 years advert campaign. i looked at their internet site and am still working on what i need to do so will post more when im done safe

drug drive campaign

in the newest of the road safety advert campaign they are looking at "drug driving" which basically means that your are under the influence of a drug. in the advert there are 4 or 5 people in a car while under the influence of drugs. all of the people in the car have very wide eyes which is showing how the police can spot if you are stoned. it is giving all those who see it a fear that the police will be able to spot them from their eyes. so the Creator is playing on a symptom of smoking cannabis which is paranoia. also in the advert it tells you that if you are caught driving while intoxicated with marijuana the consequence's are the same as drunk driving. the target audience for this campaign is any one who smokes cannabis and drive while mashed