viral campaigns

in today's lesson we were looking at viral campaigns. for example think of the cadburys gorilla and the eyebrows. these are known as viral campaigns because when someone watches them they tell their friends. then their friends will try to see it. and it will keep on going until everyone knows about it. in our course we are going to try to create a viral campaign for a product of our choice. we have also been told to tell you about the cadbury's gorilla which i expect you all to know about. in it there is a gorilla sitting behind a drum kit while phil colins song in the air tonight is being played and when the drums come in the gorilla starts playing it. also the diet coke advert has 2 scientists with 101 2liter bottles of coke and 535 mento's and all they do is make patterns with the foam that shoots out of the bottles.