drug drive campaign

in the newest of the road safety advert campaign they are looking at "drug driving" which basically means that your are under the influence of a drug. in the advert there are 4 or 5 people in a car while under the influence of drugs. all of the people in the car have very wide eyes which is showing how the police can spot if you are stoned. it is giving all those who see it a fear that the police will be able to spot them from their eyes. so the Creator is playing on a symptom of smoking cannabis which is paranoia. also in the advert it tells you that if you are caught driving while intoxicated with marijuana the consequence's are the same as drunk driving. the target audience for this campaign is any one who smokes cannabis and drive while mashed