A. Awareness, make the customer aware of your product, message or services
I. Interest, make the customer interested by explaining features, benefits or justifying opinionsD. Desire, convince the customer they want your product or that they agree with you
A. Action, lead customers to purchase your product or take action
awareness- the TV add makes people aware by showing the BT home hub just after letting the family in to view the house the sales mans says "o i notice you've seen the BT home hub" using a bit of humor, the message is to middle class people in this add it kinda got directed towards men given the expression that its a gadget.
interest- the sales man explains allot about the benefits of the home hub by saying about 8 meg wireless broadband, built in security, free evening and weekend calls over the net and he said " soon your be able to handle TV & videos on demand then a women's voice speaks over all & says "bt home hub has all the technology to meet all them needs" it shows a average sized family moving in to a house it gives a message that the bt home is a accessory for a home.
desire - just the look of it is convising its the newest toy for men to play thing i looks great it looks like it owner has money its flashy.
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