they will live in the south east so close to glyndebourne
how you will persuade your target audience to take notice of your campaign and its message
i will use a pop up for facebook and other social networks. i will also use a poster that will be put up in schools and collages around my target area.
how you will distribute or broadcast your campaign
my pop up will be sent around to as many people as i can manage. and my poster will be in all of the schools in the local area. so i am hoping that the distribution of my campaign will be as much as possible
what materials and equipment you will need to promote your message
to create my pop up i will need; computer, photoshop, flash and an internet connection.
to create my poster i will need; computer , photoshop, and lots of paper.
which elements you will use across the different campaign elements, Such as themes, logos, messages etc
for my pop up i will use a blank box with the sounds of a city in the background and then the knight crew and glyndebourne logo's will appear as if sprayed on to the box by spray paint and then there will be a few reviews of the book so people will have an understanding of what it will be like.
for my poster i am using the theme of an old musical poster from andrew lloyd webber. i will have a black background and a silhuette of a knife in the middle withe the logo's in the same places they would be for mypop up.
how you plan to measure the success of your campaign.
i plan to measure my success by asking everyone and keeping a tally of who came because of who's campaign. i plan to do this during the interval. the only problem i may encounter is i may miss out some people.
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